Blogs on Online Marketing

Startups can learn from these five blogs on online marketing.

Online Marketing has become an essential part of any business, especially startups. No business can afford not to attract their prospective customers. The cost of  lead generation  to connect with potential customer is low compared to traditional methods..

Online marketing is also a tool which requires both knowledge and application skill. Options of using many channels are available. How to choose a particular channel and how to make it effective is a knowledge useful to acquire. There are many sources of information and it is worth choosing a few which have been rated as the best.

Blogs on Online Marketing-Options

Online marketing has several names. Digital Marketing, Internet Marketing, Social Media Marketing, E-mail marketing etc.

Blogs on Online Marketing- Definition

Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. -Techopedia 

Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. 

Blogs on Online Marketing- Advantages

Source: Techopedia

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage

Online marketing is also known as Internet marketing, Web marketing, digital marketing and search engine marketing (SEM).

Blogs on Online Marketing-Recommended Blogs

1.Duct Tape Marketing

John Jantsch conducts free online training programs. He also publishes weekly article(Blog)

Example: A free live training - How to Install a Marketing System 

I recently conducted a survey of several hundred business owners and a whopping 82.7% said their biggest struggle in business was that they didn't always know what to do next when it came to marketing.

So, why a marketing system?

·         A marketing system helps you simplify marketing and keeps you focused on your top priorities - generating more customers and keeping those customers happy.

·         A marketing system helps you accountable for taking right action based on goals and objectives instead of jumping to and from the idea of the week.

·         A marketing system helps you understand and build the perfect customer journey that turns prospects into customers and customers into advocates.

·         A marketing system helps you consistently and predictably grow your business.

·         Ultimately, a marketing system helps you know what to do next. 

Blog: 7 ways to improve your social media ranking

2.Neil Patel

How to Use Pinterest to Drive More Traffic and Revenue

Whether you have a B2B company or a B2C... or whether you are targeting men or women, there is a lot potential to leveraging Pinterest

3.Unbounce

The Landing Page and Conversion Optimization Blog

4. Amy Porterfield

How will I take advantage in this New World of Social Media Marketing? 

“It’s a scary time for the social media marketer.” 

Algorithms are constantly changing, organic traffic is declining, the Facebook news feed is a different frontier and email marketing is seeing it’s own changes as well. 

But I’m not a doom and gloom kind of girl. So let’s give these changes a positive spin . . . 

I have solutions that will help you navigate the current social media environment to make it work for you.

5.Jeff Bullas

He conducts free webinars in association with other experts.

How to make a living writing and blogging.

Blog

i)Top strategies for getting leads and clients on a regular basis.

88% of businesses struggle with cashflow because they do not have a SYSTEM in place to efficiently get new leads and clients...

...while the 12% of businesses who are having the most success DO have these systems in place to bring in leads and clients on a regular basis. 

ii)22 Proven Tips for Getting the Attention of Influencers 

·         92% of consumers trust online word-of-mouth recommendations

·         Marketing-induced consumer-to-consumer word-of-mouth generates twice the sales of paid advertising

Blogs on Online Marketing-Recommended Books

1.Marketing: Unstoppable Online Marketing - Marketing Strategies & Business Growth (Web Marketing, Internet Marketing, Digital Marketing, Business Marketing, Marketing Management, Marketing Strategy) – Kurt Travis

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2. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly-David Scoff 

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Blogs on Online Marketing--Conclusion

Online Marketing tools are essential for lead generation, growth and building relationship with customers. There are many experts who offer free webinar, podcasts, newsletters etc.  which is gold mine for any startup.

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