Call to Action Series    174 FOR ASPIRING  Startup  Entrepreneurs
Ideas Worth Spreading --ACT TODAY

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Rules of Negotiation Series-008✌

Always Start the Negotiations.-Grant
You must initiate the process because whoever controls the start of the negotiations tends to control where they end. If you let the other party start negotiations, you will be constantly giving up control, often without even realizing it. For instance, when you ask someone what his project budget is, you are allowing him to start the negotiations. You will then spend your time chasing his number rather than finding the best solution. When I sit down to work out an agreement on the numbers involved in the decision, I will even interrupt to prevent the other side from controlling the starting point. Sounds bizarre, but that is how important starting the transaction is. I once had a client who wanted to offer his terms upfront. I politely said, "Excuse me, I appreciate your willingness to tell me what you can do and would like just a moment to share with you what I have put together for you. If it doesn't work, then please tell me." This allowed me to control the starting point.


FOUR Commonsense Rules-Anthony Tjan, founder of Cue Ball

1.     Do your homework

2.     Don’t negotiate against yourself

3.     Get around stalemates

4.     Let the other party walk away

Patience really is a virtue

“All you need is a little patience.” We’ve heard that for years, in church sermons, from our teachers, our parents, even from pop songs. As it turns out, patience is all you need if you want to win at negotiation. Patience might be the number one attribute of an effective negotiator.

Patience equals time, and more time may mean better negotiation outcomes. Patience is the supertactic of negotiations precisely because it gives you the power of time. You need time to understand what exactly is being offered and what the risks are. With more time, you can discover strengths and weaknesses. The bottom line is that patience brings more information to the table

The ethics of negotiation 

Negotiation is not a competitive sport.  In competitive sports, the object is to end up winning the game, the race, or the event.  Negotiators who focus on treating other parties as opponents run the risk of ending up with reluctant counterparties to whatever agreements may be reached.  Unless all the parties are fully committed to their agreement, it may well fall apart; in those circumstances the negotiation has failed. 

The ethics of negotiation should be based on several understandings:

a.    Reluctant partners make undependable partners so treating negotiation partners with respect and honesty simply makes common sense. 

b.    Negotiators need to recognize up front that the only reason to use negotiation to resolve a conflict, agree on a project, or conclude a sale is because other parties may be able to add value an individual or a single company cannot do acting alone. 

c.    Transparency in the negotiation process is far more likely to bring about buy-in than hidden agendas or tricky maneuvers. 

d.    Other parties have feelings

Thus the Golden Rule of treating others as you would wish to be treated has the bottom line value of increasing other parties’ enthusiasm about negotiating with you as well as their enthusiasm about the ultimate agreement. 

Good negotiation ethics: honesty, transparency, respect for others are all genuinely pragmatic approaches to use.  A negotiator¹s reputation is not unlike that of a restaurant: if you have a bad meal, you are not likely to return.  And a negotiator with whom others don¹t want to deal is effectively out of business. 

The Negotiator Magazine

Shut up and listen. -Ed Brodow

I am amazed by all the people I meet who can't stop talking. Negotiators are detectives. They ask probing questions and then shut up. The other negotiator will tell you everything you need to know – all you have to do is listen.

Many conflicts can be resolved easily if we learn how to listen. The catch is that listening is the forgotten art. We are so busy making sure that people hear what we have to say that we forget to listen.

You can become an effective listener by allowing the other person to do most of the talking. Follow the 70/30 Rule – listen 70 percent of the time, and talk only 30 percent of the time. Encourage the other negotiator to talk by asking lots of open-ended questions – questions that can't be answered with a simple "yes" or "no."

 Never ask for too much-Always leave a little on the table.

My grandpa used to tell me, "Pigs get fed; hogs get slaughtered." His metaphor didn't make sense to me for the longest time. But after years of making deals, I now understand it means--ask for just enough to be satisfied, and no more.

When you ask for too much, you kill the deal. Whether it's for a used computer, a salary raise, or a contract, if you demand too much, you'll lose that deal and any chance for future business.

Success in business is all about building lasting relationships. It's not about squeezing every last dollar out of your client.

Famed American industrialist J. Paul Getty summed it up best with a lesson he learned from his own father: "My father said, 'You must never try to make all the money that's in the deal. Let the other fellow make some money too, because if you have the reputation for always making all the money, you won't have many deals.'"

Practice -Practice- Practice

Negotiating can be uncomfortable: standing up for yourself, asking for what you want, and trying to get a better price, terms, and condition often feels confrontational–and most of us avoid confrontation.

“You have to go out and learn to negotiate–it’s not a natural skill,” says Eldonna Lewis-Fernandez, author of Think like a negotiator. “It’s like playing baseball; you have to do it to get good at it.”

When you think like a negotiator, everything is negotiable.

Stephanie Vozza

Rules of Negotiation Series-001✌

Rules of negotiation – Master Them

A Key Ingredient for any Startup Entrepreneur

What is acceptable to the other side?

  • Determine market comparables
  • Pricing powers
  • Determine the deal points for both sides
  • What special benefits will the other side derive?
  • What is their reason to buy or sell?

 Startup Restaurant Success-Honest Wrong Belief

A majority of restaurant owners wrongly believe that if a restaurant serves good quality food, then that is enough to run a lucrative business. Good quality of products or services is something basic. Beside the quality offerings, you need to turn your restaurant business into a brand that people can trust.-Anne Carton

Startup GYAN for Budding Campus Sparks

If you have an idea do not procrastinate. Test your ideas. Swim in shallow Waters before you deep dive

Copy writing Thumb Rules # 003 - Business Copy Writing

One-half, one-third, one-sixth.

The golden rule: half my time is spent researching and interview. One third is spent proof-reading and editing. Only a sixth is spent actually writing. This is a guideline that I used when I wrote computer games (designing, testing coding) and it works for writing too.

Copy writing Thumb Rules 002-Break a long copy

A one long paragraph is hard to read, if not straining to the eyes. Meanwhile, a copy that is broken down into separate paragraphs creates easy reading. Aside from that, breaking the contents into paragraph allows relaxation to the eyes so that the audience can avoid eye strains. As a rule of thumb, it is best to contain a paragraph with three to five sentences, not exceeding to 100 words. An article can have different number of paragraphs but in a typical 500-word article, the most accepted structure is to maintain six to seven numbers of paragraphs.

Copy-writing Thumb Rules 001

Never focus on Oneself

This happens when the article is written in a conversational tone. Most often than not, copywriters begin to talk about themselves instead of focusing on the needs of the audience. In an article, the audience would always want to find out the benefits that they can get out of the content. Therefore, it is good to focus on the readers and not to oneself. Focusing on self-equates dullness and boredom.

    Learning from Successful Entrepreneurs -Gyan on Copy Writing from Betty Washington in Linkedin
  • Make your writing conversational and personal. The reader will read through the article if the content is sent up in a manner that mimics a real life conversation between two people. Readers feel your article was written for them and about a topic they needed to learn about. Articles that begin with a question draw the reader in and automatically encourages them to participate in the discussion by answering the question in their mind.

Learning from Successful Entrepreneurs -Gyan on Copy Writing from Betty Washington in Linkedin

A good copy writer weaves techniques into writing that grabs the readers' attention within moments of looking at the article. 

Tell a story the reader can quickly identify as something they've experienced or know about.

The reader's curiosity creates a needs to learn the copy-writer's point of view and how the situation was handled.

The copy-writer could also include information the reader already knows but add information the reader may not know about the topic. That makes the reader feel informed.

Learning from Successful Entrepreneurs -Gyan on Why should Stay focused

Do not try to do everything at once. Studies show that multitasking or doing multiple activities simultaneously leads to less satisfying results than handling each point on the to-do list separately. You should learn to delegate and focus on the most relevant tasks at hand which is finding a way to solve the problem mentioned above. Establish a firm priority system.

Learning from Successful Entrepreneurs -Gyan on Why  Value your customers

Get regular feedback from the market by doing usability tests, surveys or interviews. Take the feedback seriously and adapt your product or service accordingly. Customer needs and preferences change over time. Make sure to not miss those changes.

Learning from Successful Entrepreneurs -Gyan on Why  building relationship is important?

 Relationships: Work on building authentic relationships – these take time and will pay off in spades---Bea Wolpert

Learning from Successful Entrepreneurs -Gyan on Why Numbers is Important

Business is about numbers – so the more you learn to understand numbers – costs, profit & loss the better off you will be

Learning from Successful Entrepreneurs -Gyan on Why Selling Skill is Important

Sales: Recognize your job is selling – not just being a chef, designer, lawyer and learn to become good at it.-Bea Wolpert

Learning from Successful Entrepreneurs
GYAN on Risk Taking from Lucas Karwacki-
CEO @ Sunscrapers 

Smart startup founders always consider the potential risks involved in their operation.

You don’t have to be a pessimist to prepare for pessimistic scenarios.

In fact, it’s much smarter to do that rather than assuming optimistic scenarios to play out all the time.

The Art of the Elevator Pitch- Carmine Gallo

Learn  how to use logline and be a WINNER


1.Google-At 77 characters, the Google pitch makes the grade.

Sergey Brin and Larry Page told Moritz: “Google organizes the world’s information and makes it universally accessible.” In 10 words, that logline led to Google’s first major round of funding. Moritz said the pitch was clear and had a sense of purpose.

2.The “one thing” should cater to the needs of your audience. A sales professional for a large tech company recently told me a logline that he uses to address the needs of his audience — IT buyers: “Our product will reduce your company’s cell phone bill by 80%.” With one sentence, his customers want to know more because his logline solves a specific problem and will make them look like heroes to their bosses. 


“1,000 songs in your pocket.”

 Blogging is Business

A blog isn’t a blog, it’s a business- Neil Patel


There are many reasons you may want to create a blog, but from someone who blogs on a weekly basis and has been for 13 years, here are the main reasons to have a blog:You control your own destiny 

  1. Social networks have restricted how many of your friends actually see your content. 
  2. With a blog, you have more control over your destiny. 
  3. You can collect e-mails to get people back to your site, you can build a push notification subscribers list, you can rank your content on Google… overall, it’s just easier to get a consistent stream of traffic from a blog than it is from a social profile because you aren’t relying on 1 traffic source
  4. This is more important than ever because the top blogging sites are sending less traffic to other sites.

Call to Action Series-  TIPS for Successful Blogging   

“When you write a blog post, always try to connect the subject matter to your unique experience, your story, and perspective.”  

― Mark SchaeferBorn to Blog: Building Your Blog for Personal and Business Success One Post at a Time

✔“Having the courage to be good instead of perfect is a part of blogging success and the trade-off you have to make to be consistent.” 
Mark SchaeferBorn to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Smart Water Meters for Apartments- Break the MYTHS

First, we imagine the impossible and then just execute

3 myths why apartments do not implement water metering

Is water that expensive? Really?

It is a big myth and it is as expensive as electricity

Most residents pay a quarterly maintenance fee, based on the square foot area of their home. You may be surprised to know that of this, nearly 40-50% goes towards water and the energy needed to pump it. 

It's not feasible in my building

Most apartments have multiple inlets .

Apartments all over the world are not designed for individual metering due to prevalent plumbing practices which do not focus on increasing cost of water. Implementing meters is difficult indeed.

I will have to invest in software

This is a valid doubt if meters are read manually associations being not-for-profit, the per litre water tariff will change every month based upon the expenses. Both tabulation of meter readings and fixing of tariff are error prone, when done manually.

Call to Action Series 105 -Networking Using Facebook Groups
FOR ASPIRING  Startup Entrepreneurs-Ideas Worth Spreading

A great opportunity to network with those within your niche. Networking is important, especially for newer businesses. -By Michael Boyter,

Tips & Tricks –Convincing Customers

1.Understanding the psyche of the customer will solve 90% of problems

2.A satisfied customer is an asset

3.Walk the talk and words should match action.

4.Do not overstate the benefits

5.Video Testimonial is the future to convince or acquire new customers

Startup Tips for Women Entrepreneurs - Steve CArtwright

  • Honestly, these tips work for both women and men. However, due to how our society perceives women versus men,
  • It’s important for women to know when they’re falling into a stereotype of being quiet, asking permission, and otherwise seeking the approval of others to be successful. You don’t need to do that.
  • Sixty-eight percent of new businesses are started by women.

Call to Action Series #91




Points to Ponder