Design Thinking for Startups

How Design Thinking for Startups will help innovation

The dream of any startup entrepreneur is to find innovative solutions and thus have competitive advantage.

Design thinking is about understanding the human being aka the customer. Acquiring customer is the most important activity in startups..

Design Thinking for Startups - What is Design Thinking

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Design thinking converts need into demand” - Tim Brown

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —IDEO

Design Thinking for Startups - Process

Design Thinking Process - Imagining and visualizing the future

 The starting point is that one should believe that the solution is yet to be found.

The design thinking process has five stages

1. Define the problem (Usually in the form of a brief)
2. Create and consider multiple solutions (Research and Brainstorming)
3. Test and refine ideas through prototyping
4. Execution

5.. Learn

Design Thinking for Startups - Requirements


2. Understanding Human Behavior

3. Analytical Skills

4. Patience

5. Facing Failure and retrying

6.Managing Teams


Design Thinking for Startups _Tips

  • ·         Discover and understand how to apply the first few steps of the design process to your new venture
  • ·         Improve your ability to think more like a designer (open to opportunities) rather than as a manager focused      on constraints
  • ·         Strengthen your empathy, meaning your ability to understand people and their needs better


Companies like Apple, Google and IDEO have shown the world time and  time again that design thinking can lead to wonderfully innovative products and services such ast the iphone, or google earth. As we all know, design thinking is defined as a process for finding creative resolutions to problems or issues that looks to improve future results-Daniel Cooper. 

Infosys is planning to train large number of employees in design thinking to make innovation all pervasive.


When we realize that innovation is an opportunity to deliver customer-centric solutions, we develop a growth mindset that is vital for success. Frameworks, such as design thinking help us uncover hidden opportunities with new and cutting-edge products. - Kaan Turnali, SAP

Design Thinking for Startups- Recommended Books

1.Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Paperback –  Thomas Lockwood

Design Thinking is packed with intriguing case studies and practical advice from industry experts.

Book review

"The practical value of 'Design Thinking' for managers isn't just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."—Michael Schrage, author, Serious Play; fellow, MIT Sloan School of Management


2.The Spaghetti Startup: A Tale of Startup Survival or How to Achieve Radical Growth with Systems & Design Thinking Kindle Edition- Khan Kay


The Spaghetti Startup introduces the Lasagna Framework, a new tool for 'strategic growth hacking'. Lasagna helps startups achieve ‘sustainable growth’ by properly designing their 'growth engines' based on systems and design thinking. It is also a diagnostic tool that helps resolve core problems, avoid common pitfalls and increase the viability of an innovation-driven enterprise.

Design Thinking for Startups- Conclusion

 Discover your potential to be the market leaderStartups are always based on solving problems. Copy cats innovate to get an edge over their competitors. Innovation and Entrepreneurship go hand in hand. The principles of design thinking promotes creativity. Design thinking may lead to solutions hitherto unknown.

Good observation skills and understanding human traits are critical for Design Thinking.

Anyone can be in the league of Apple, Google etc. if they pursue passionately design thinking principles.

“It is mindset of combining creative and analytical thinking and applying it towards solving a specific problem”- Amir Khulla