Startup and Blogs- Benefits
Startup Entrepreneurs’ main focus is on building their product/ service, raising finances, recruiting their team and engaging in the critical activity of marketing to acquire customers.
Startups by solopreneurs face lot of time pressure and their success depends on how effectively they utilize their time.
“Blogging isn’t about publishing as much as you can. It is about publishing as smart as you can”- Jon Morrow
Blogging is an effective way to communicate to the prospective customers about one’s product/service. It just kindles interest in the customers who may want to reach out to a startup entrepreneur.
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Will startup entrepreneurs have time to write blogs.
Will they be required to spend their precious cash on publishing blogs? They will be confronted with these and many more dilemmas. Is it reality or hype that publishing blogs has 10/20/30 benefits for their businesses, is a question that is frequently being asked.
Presence in the virtual world has become a necessity where most of the people look at the web for information. Social media presence is taken for granted.
It is not necessary that business has to be done only through internet to write blogs.
In a startup business, the entrepreneurs themselves are the brand. In the early stages the credibility, standing of the entrepreneur and the perceived intellectual capital attract employees, investors and customers.
The startup can use blog as a pivot for product promotion, network building etc.
Blogging is one of the best ways to do this and build a brand, even before you have a product or service.
Blogging has become a profession. Good contents are the key to success of blogs. Blog writing is a skill and like any profession these skills can be acquired. However, the first step is to write the first blog and test the waters.
It is not surprising that a few successful bloggers are able to earn a million-dollar income.
There are online platforms which provides coach for writing effective blogs.
Blogs can be published in the company website and use social media platform to provide links. However, there are other options like publishing blogspot.com, Tumblr, LinkedIn etc.
“Where the Internet is about availability of information, blogging is about making information creation available to anyone.”- George Siemens
1. Word Press
9. Facebook Note
12. Square Space
15. LinkedIn Influencers
16. The fallen heroes
1. Communication platform with potential Customers
2. To showcase entrepreneur’s expertise to a large number of audience
3. A brand building process
4. Feedback from several sources
5. Improves search engine rankings
6. Helps you to establish as a thought leader and you can create a set of loyal followers
7. Helps in building credibility
8. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
9. Blogging sharpens your business focus. To create a blogging strategy, you must define who you are blogging for and why. A blog with no focus attracts no readers.
10. Blogs are cost-effective marketing investments.
It's the first step to make the full use of social media marketing.
Every blog entry needs promotion through social media, so you will learn how to use Twitter, Facebook, LinkedIn and other sites. From there it’s a short step to podcasting, YouTube videos and Instagram. Customers these days expect to find your information where they are, not where you are.
Never forget that blogging is most effective for “pull marketing,” and should never be used to push your product.
“60% of businesses who blog acquire more customers.”, A Hub Spot Survey.