Startup Success Stories

Startup Success Stories is to inspire aspiring Startups. You too can have your Aha moment. The stories cover different verticals. The common theme is the startup entrepreneur's passion and drive to succeed. They may face challenges but overcome the obstacles.

Startup Success Stories: Series # 015: Technology Startup by Women Entrepreneurs

Five women-driven deep tech startups- Nandita Mathur

Mint has identified five startups that are using advanced technologies including AI (artificial intelligence) and machine learning to provide a gamut of solutions in diverse areas. All of these startups are co-founded by women who are passionate about the cause they pursue.

Click on the link below to get inspiration from their success stories

Startup Success Stories: Series # 014:  FINTECH STARTUP
RAZORPAY - Take from Co- Founder for Success

Razorpay Co-Founder Harshil Mathur On Funding, Accelerators, Fending Off ‘Me Too’ Startups, And More

The fintech startup is an online payment gateway which allows businesses to collect payments online through credit and debit cards, netbanking and mobile wallets. The startup’s journey started back in 2013 having been founded by Shashank Kumar and Harshil Mathur in Jaipur, but are now based out of Bengaluru.

The company has the distinction of of being the second India-focussed startup to have made it to the Y combinator accelerator program back in 2015. It has raised a total of $11.6 Mn from two funding rounds in 2015 with another undisclosed round closed this past year in July and counts among many others, MasterCard, Tiger Global, Matrix Partners and the founders of InMobi, Snapdeal, Freecharge, as investors.

From starting with customers generating revenues of INR 2 Lakh a month to $15 Mn a month. Razorpay claims to have 13,000 merchants onboard with that number growing at an average of 1,000 merchants a month (3,000 in the month following demonetization), the company has come a long way.

Firstly, keep talking to your customers at every stage of your business development. Whatever be the product you are trying to build, whatever be the problem you are trying to solve, identify your customer’s needs by talking to them and solve them. Razorpay has always had a very personal relationship with their customers. We never hesitated to sit with them and get feedback. Of course, we did not incorporate every suggestion that came our way.

Startup Success Stories: Series # 013:Environment  Friendly Startups

Inspiring story of two women whose basic academic background focused on protecting/saving our environment.

SoulPure founded by friends Nishi Bhuvandas and Uttara Ramkumar, SoulPure offers chemical-free bath and body skincare formulations through online channels in India and the Middle East.

SoulPure is a passion driven business initially set up at Bangalore in 2016, but moved it's base to Mumbai, India in 2018 which is run by Uttara Ramkumar (Founder & CEO) and Nishi Bhuvandas (Co-founder & COO). Our handmade soaps are made in small batches right here at our shop! We specialize in making pure and natural, handmade soaps and luxury skin care formulations that will help protect and nourish your skin. 

Our handcrafted soaps are all veggie and completely natural, packed full of the finest oils and butters to gently cleanse and moisturize, and scented with naturally uplifting essential oils sourced from USDA (United States Department of Agriculture) organic approved manufactures. The fragrance oils in our soaps which are particularly popular among our customers, is also sourced from USA which are IFRA (International Fragrance Association) compliant and phthalate free. We also strongly stand against animal cruelty hence none of our products are tested on animals and we make sure to source our raw material through cruelty free companies and through fair trade distributors.

Startup Success Stories: Series # 012: Learn from Successful Freemium Model Strategy for startups

What makes Freemium work? Lessons from Dropbox, Evernte and a Lemonade stand- SADHANA BALAJI

Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base.

Fred Wilson, VC

Chris Anderson in his book “Free” explains that Freemium works on the 5 Percent Rule – where 5% of premium customers support the remaining 95% of free users and also the cost of servicing the 95% is close to zero.

A Freemium business model would suit you, IF

·         You are positive that your lemonade is the best in the neighborhood:

You have a high-quality free product which people would want to get their hands on (solves an immediate need/pain).

Also, you know that your long-term Freemium users will eventually convert to paid users – which will only happen if the users derive sufficient value from your free product.

·         You’re certain that making 10 lemonades and 100 lemonades would cost you almost the same:

The cost of duplicating and distributing your free product is close to negligible..

Click the link below to learn more 

Startup Success Stories: Series # 011: Learn from Successful Pivots

 Knowledge on Pivoting and when to pivot is essential for any aspiring startup entrepreneur. Emulate success stories of startups who pivoted and have become giants today. You too can become one.

Before they were famous. 15 startup pivot to fame

I keep talking about how crappy startup is. It is. You just don’t know what will work and whether a startup pivot is needed, but that’s the point.

Hustle, persistence, attention and luck can pay off.

Here are 15  examples and stories of how startups turned lemons into platinum lemonade stands.

What I want you to take from this is that you paying attention, working smart and grinding actually can and will pay off. I know you face struggles each and every day, but you are NOT alone. The path has been pathed for you. Just walk your own if you want to get exceptional outcomes and pay attention to everything your customers do, not what you think.

Key learnings

The most common thing I have picked up from all the case studies is that ‘at the beginning, there was no grand plan.’ No one had it all figured out. They wanted to solve for something and started. Over time they either learnt more about their customer and how they would bend products to meet their needs, or they really put in the time to figure out their business model fundamentals so that the business actually was logical and would work.

It’s kinda nuts, but you just need to jump off a cliff and build a car, no plane, no hovercraft, yes parachute on the way down. It’s not common that people get it right from the start. Ultimately Suzy needs to put on her big boy pants and just do not think.

·         Android: Understand the size of the prize of market opportunities- you can’t win big in a small market.

·         Flickr: Focus on core use cases. Do not underestimate people’s desire to express and for a community with ‘people like us’

·         Groupon: Pay attention to how people use your product, especially if they use it in ways it was not originally intended

·         Instagram: Simplicity is key. More is cluttered not more. Start from scratch if you really need to

·         Nokia: Keep going to where the money and opportunity is and you can last 100 years

·         PayPal: Strong views loosely held. If something doesn’t make sense, rethink. Understand your customer use cases intimately and if you find a new tribe, support them

·         Pinterest: Pay attention to user behaviour. Do things that don’t scale

·         Rovio: Hard work doesn’t get you anywhere if you don’t have your fundamentals. Understand what it takes to be successful and do that, not what you feel like

·         Shopify: Scratch your own itch. If you are creating a solution for your own problem you have at least one customer and deep insight

·         Slack: If you build something to solve your own problem, other people might have the same problem

·         Twitter: Who the fuck knows. Luck happens

· If you still have money in the bank and investor backing, do the idea you have been thinking about whilst you have been hating what you have been building

·         Woot: If you have a problem, test stuff. Being different is better than being the same. Embrace your inner weirdo

·         Yelp: Pay attention if users user your product in a way you do not expect. That might be the thing you should be focusing on

·         Youtube: If things don’t work, try literally anything.

Read the details at 

Startup Success Stories: Series # 011 : Sustainable Business for Protecting Our Future-Holganix

Holganix produces and supplies plant-based bio-stimulant soil supplements to landscape and lawn care companies. Started in the year 2010 by Barrett Ersek.

Barrett’s first plunge into the green industry was at the age of 12 where he convinced both his school principal and the branch manager for TruGreen/Chemlawn to give him a shot at telemarketing. After becoming one of TruGreen’s most successful telemarketers, Barrett left TruGreen to create his first lawn care company.

He was 17 years old. Several successful companies later, Barrett had a “Eurkea” moment and founded Holganix LLC.

Holganix manufactures and distributes 100% organic plant probiotic that allow users to drastically reduce their environmental footprint while improving over all plant health and yield. With rising fertilization costs and government regulations on chemical fertilizers and pesticides, Barrett believes that Holganix could be the solution for fertilizer users across America. 

Holganix Bloom

Consisting of microorganisms that cater to nurturing healthy, more abundant and more colorful blooms, Holganix Bloom is for soil and hydroponic growers that care for flowers. Growers can expect more vivacious, more colorful flowers, increased plant strength, deeper, thicker root systems and improved soil health. Growers can also expect to reduce the use of fertilizers by up to 50% and pesticides by up to 75%. 

This product is 100% organic and is a 0-0-0 analysis, designed to be used in conjunction with fertilizers.


Startup Success Stories: Series # 010 : Kiddiegram-ATIYA DARBAR & AFRA KOCHRA , Co-founders

Being Mom may sound exciting but it is more than a full time job. How do moms pursue their ambition and start successful businesses. Read about Kiddiegram  ATIYA DARBAR & AFRA KOCHRA , Co-founders

Greetings Parents! Kiddiegram is the brainchild of 2 Mums based in Mumbai City. We have 2 kids each and, like most parents, we believe in putting them first. We don’t claim to be experts; however all mums learn through trial and error and so do we! Thus we created a platform where we could share our experiences while raising our children!

​​​Our journey began in November of 2014 when both of us had babies as young as a 7 month old and a 1 year old in addition to a 6 year old and a 3 year old! With our lives revolving around our little ones we decided to combine our preoccupation with social media and our kids and henceforth Kiddiegram was born!
We hope you enjoy our blog and become a die hard Kiddiegrammer!

Entrepreneurial advice to fellow mompreneurs

If you had decided not to quit working post your baby, don’t! If work gives you a sense of accomplishment and independence, then keep at it. Everyone goes through tough days, regardless of their marital status, so don’t sweat the little things. Life has a funny way of working things out in it’s own time, so keep telling yourself that everything will be okay.




Startup Success Stories: Series # 009: Early Salary

Early Salary was started in the year 2015 by Mehrotra and Ashis Goyal to give instant loan to working professionals through a mobile app.

It has over 9 million downloads and has dispersed over 500K loans worth INR 850 crores.( Source-TOI)

EARLYSALARY INTEGRATES TECHNOLOGY & SALARY ADVANCE! is an innovative lending platform that will change the way loans in India are taken. Being a new age online brand, we bring together new credit scoring systems for superior customer profiling; our mobile first strategy will help customers get loans within minutes. The online platform is backed by a strong leadership team that aims to build a new credit scoring platform that combines traditional credit scoring with new social and online scoring technology-linked risk assessment concepts, to deliver a revolutionary new business set to change the lending market in India.

Startup Success Stories: Series # 008: Dr. Ritesh Malik a Doctor turned serial Entrepreneur and Investor

Do you want to emulate Dr. Ritesh Malik a successful serial entrepreneur?

A serial entrepreneur -Woodapple Residency &Think Pot

Has  also started Guerrilla Ventures & Ad Stuck( aliveapp) which he has exited.

Innov8 Coworking-Workspaces crafted for you to create, connect and grow your business.

Ritesh Malik has been listed on the Forbes 30 under 30 in the Finance and Venture list (Asia) 2016.

He runs a virtual Startup Accelerator in India, currently investing in and mentoring 11 startups across various industries.

Startup Success Stories: Series # 007 - Four Mobile App Developer Success Stories

Develop Apps You’re Passionate About. If you want to be a solopreneur at the initial stages the APP development provides a good opportunity.

The app world is possibly the most entrepreneur-friendly industry there is. According to the 2016 State of Mobile APP developers study, 47% of developers work alone, and only 8% work in companies with over 20 employees. But with all those creative people working to get their own ideas off the ground, it takes something special to get ahead of the pack. Here are a few entrepreneurs who had what it takes.

1. Lisk 2.APPBOT 3.Virtru 4.Slack

Startup Success Stories Series # 007:How I Did It: Three Franchisee Success Stories-

This is ten year old story. But the basic ingradients of success do not change over time.

These franchise owners share something in common: An indomitable spirit, which makes their personal stories so enlightening.

Startup Success Stories Series # 006: Innovative Startup
apeelsciences- Increasing Food shelf Life

 Apeel Sciences have developed a natural coating on fruits and vegetables and is a great boon  they have a high wastage and helping environment.

Apeel Sciences is a food-tech startup that has created an edible coating that makes produce and fresh food last longer.

Made from plants, our first family of products, Apeel, helps farmers and retailers maintain produce quality and greatly reduce food, water, and energy waste from farm to kitchen.

From strawberries to peppers, every fruit and vegetable has a protective peel or skin that nature uses to keep it fresh. Made from plants, Apeel adds a little extra “peel” to the surface of fresh produce to slow water loss and oxidation — the factors that cause spoilage

Startup Success Stories Series # 005 :Chai Tela Startup by Pankaj Judge 

Learn how you can setup a QSR from this story

Pankaj Judge, Co-FounderChai Thela is an MBA from IIT-Kharagpur

Under Brand Name: Chai Thela, we have mission to create refreshing points, where people can experience nice Chai 

His love can be deduced from his words like "No one says no to Chai", "Chai is never bad", "If you cut me, I would bleed chai".

The idea of "Chai" or famously called "Tea" was first perceived by Chinese and from there it found its way to everywhere. There is no feeling like having the aroma of a freshly brewed tea at any given point of the day. It is an integral part of one’s daily routine and can be found from roadside stalls to the highly famous cafés. Even after coming so far ahead, yet somewhere down the line, there are places and people who still crave for good and hygienic chai.

Building on this concept and intention, Chai Thela came into existence in 2015, which is an interpretation of Authentic and Hygienic Chai place.

Our focus is on offering best quality, fresh and Hygienic chai along with some Nashta (Breakfast) products that goes well with tea. One can find variety of teas at our place along with some exotic ones.

Startup Success Stories: Series # 004 : Shoe Dazzle

ShoeDazzle - Founded In: 2009  by  Brian S. Lee, Robert Shapiro, M.J. Eng and Kim Kardashian

ShoeDazzle is a personalized online styling platform and store. It helps woman discover and buy shoes, accessories and apparels. ShoeDazzle has seen a meteoric rise since its launch. The company boasts 13 million members.

Days were not always this sunny for ShoeDazzle. Back in 2011, the company completely dumped its hugely popular and successful models.

The company never gave up despite minor bumps. The company kept faith in e-commerce and since restructuring its e-commerce software model in 2011, the company has never looked back.


Startup Success Stories: Series # 004 : Crofarm's zero-wastage supply chain

Farmers need robust supply chain to maximize their income. Weaare all aware it is probably a weak link in our country and there are plenty of opportunities for aspiring startups in our farm to fork model.This is what Crofarm's founders Varun Khurana CEO & Prashant Jain COO have done through their venture "CROFARM" 

Guiding farmers-"What sells in the Indian market is key knowledge for farmers to help improve quality and get better pricing"

It gives us great joy when we are able to increase income of our farmers and and bring a smile of the faces of consumers as they enjoy the freshness of the produce. This makes every day that we spend at Crofarm, worthwhile.

Startup Success Stories: Series # 003:


Salute to Ms. Deethi Awasthi for the grit and determination shown in establishing a successful venture. She is an inspiration not only for aspiring mompreneurs but for any one with startup ambitions.

This is Deepti Awasthi Sharma (co-founder and sales expert  of, I am CA drop out and ex EY). I am sharing my journey of mompreneurship while working on my dreams for building an empire in outdoor advertising industry. You can say this is the story of mompreneur, wifepreneur and women entrepreneur.

After one year of my marriage me and my husband formed and now this company is 2 years old and we have walked the journey from zero to 2 million dollar revenue and  we are India’s largest aggregator of Ooh advertising industry and our dream is to become world’s largest Ooh advertising company.

Startup Success Stories: Series # 002-Milkbasket

More Startup  Success story in the fresh milk delivery space.Success depends on continued quality of the product and service. The supply chain is used to deliver other daily needs thus helping economies of scale. Are you reday to emulate.

The startup by  a Insead alumnus  Anant Goel along with with his co-founders Ashish Goel, Anurag Jain and Yatish Talvadia, 

 Milkbasket was recognized as startup of the year in 2017. This achievement is significant since within 2 years of establishing has gained traction quickly and also attracted investors attention. They meet the need of Indian Society buying fresh milk everyday.

It’s vision is to become the default mom & pop shop for over a million households in the next 3-5 years.

Launched in early 2015, Milkbasket is India’s first and largest daily micro-delivery service. Built on the unique Indian habit of getting fresh milk delivered at home every morning, Milkbasket (accessible on, iOS and Android) is today fulfiling the entire grocery needs of a household everyday before 7:00 a.m . To enable frequent and friction- less buying, Milkbasket has innovated flexi ordering and contactless delivery - both a first in the ecommerce industry - and favourites of Milkbasket customers.

Milk & More. Every Morning!

Milkbasket delivers milk, bread, eggs, butter, juices and other daily need 
items every morning, right at your doorstep, free of charge.

Also delivering in Noida, Bengaluru & Dwarka

Startup Success Stories: Series # 001-Doodhwala 

Doodhwala Startup Success Story


Technology gradually has started to show a profound effect on every aspect of our lives. From the way, we communicate to the way we learn and now even the way we buy our daily needs, technology is transforming everything. E-commerce is the new craze. Be it clothes, medicines or electronics everything can be bought online. Keeping up with this craze, many online grocery and milk suppliers have also come up. You no longer need to spend your precious weekends, in grocery shopping. Nor do you have to argue with your local milkman over the water in the milk. Doodhwala, a Bangalore based startup has come up with the idea to simplify life by delivering pure milk and fresh groceries to your doorstep.

About Doodhwala

Doodhwala is a Bangalore based startup founded in the year 2015. Doodhwala is the first in Bangalore to bring fresh farm milk directly to customers. Currently, operating in Bangalore, Hyderabad and Pune, this startup delivers milk, fresh dairy products, groceries, fruits and other fresh daily essentials to your home. Doodhwala envisions to be the largest and most loved fresh milk & daily essentials delivery service across India, taking pride in excellent customer service, enhancing India's disorganized milk delivery network, employee satisfaction and return on investment.

We make people’s life easier by offering an effortless way to buy ad hoc needs and regularly purchased fresh milk & daily essentials. We are driven with the aim to provide high standards of excellence in fresh quality products, priced fairly and delivered with a reliable service.  We aim to continually delight and satisfy our customers, every single morning.