Startups- Digital Marketing Tips
Do you know which digital marketing strategy you should adopt to boost the growth of your business at affordable cost?
Bootstrapped Startups and especially solopreneurs can use these tips for acquiring customers and presence in digital world-aka social media is inescapable.
Running a startup on a shoestring budget is hard enough. If you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.- Derek Miller
Let us begin with a very basic ԛuеѕtіоn, why dо startups nееd mаrkеtіng? Stаrtuрѕ solve рrоblеmѕ fоr their users and connecting with right users is аbоut реrѕоnаlіzеd marketing аt scale. Thеу need to buіld thеіr оwn brand іdеntіtу аnd a ѕlоw grоwth іn this fаѕt-расеd competitive wоrld can be detrimental tо thе startup’s hеаlth. Digital marketing for startups is important because it helps to buіld аwаrеnеѕѕ аnd роѕіtіоnѕ уоur company and brаnd. It buіldѕ a соnѕіѕtеnt flow оf traffic, gеtѕ thе first fеw uѕеrѕ. Digital marketing for startups also drives lеаdѕ and online ѕаlеѕ.
When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing.
You have to get smart and savvy and find cheap or zero cost alternatives
I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to
pay for an online
audience or traffic.
You attracted website visitors by writing great content, giving it away for free and growing your social networks.
In order to reach their target audience and boost their business, startup owners have to be very creative and use every possible digital marketing strategy they have at their disposal. There are lots of cost-effective tactics that can be used, but having a well-defined strategy is essential for their implementation and success. If you do everything properly, you can expect a 50% increase in conversion rates.
Social media platforms can amplify your brand message and help you expand your reach. Spreading the word on Facebook or Twitter can help you crowd fund your startup, grow your customer base, or generate traffic. It’s true that certain social media websites try to capitalize on paid ads, but their price is still moderate, which makes them affordable even for businesses with small budgets. Social proof, one of the most effective marketing tools, can be successfully generated and shared via social media, thus adding credibility to your business. Apart from improving brand visibility, social media channels can help you obtain valuable information about your customers and improve both your products and customer service
What Goes Into Building A Strategy?
“Startups often assume digital marketing will be virtually free, but that’s not the case,” cautions Brian Sutter, the Director of Marketing at Wasp Barcode Technologies. “When they realize just how much it costs to run a Facebook ad campaign or robust thought leadership program, most founders are in for a surprise. I don't just mean the cost of buying the ads – there's so much more that goes into building out the strategy."
What strategies a startup should choose??