Startups Tips for Competing
Series # 008

Startup Tips for Competing✔✔ Understand your Target Audiences 

There is a huge difference between the marketing budgets of SMEs and Startups compared to established Giants. These giants have access to infinite resources.

Therefore SMEs and Startups start disadvantaged. In fact, getting new customers; the essential ingredient for growth, seem to be one of the most difficult things for them to do.

Statistics reveal that 66% of Startups feel that this is the main reason they are destined to fail.

The target audience is one of the most important points a business needs to research and understand. Furthermore, you need to completely understand and accurately analyze your target audience. You need to know what type of audience would be using the products or services offered by your business.

For example; what would be their preferences, and etc. In conclusion, you need a well-defined target audience to reach your goals and make your dreams come true.

Startup Tips for Competing-Utilize Your Freedom

Strategies for startups looking to gain a leg up on the (big) competition.-Cathy Han, CEO of 42 Technologies

But as a startup, we had the ability to utilize lighter cost structures and price competitively. Because we are a full SaaS model, there's low capital expenditure to go with 42. Customers can sign up for a subscription and not pay millions up front for a long term contract. As a result, we were able to sign on large retailers and get them setup in a matter of weeks, instead of going through months of negotiation. There were fewer situations of "this is what we could do" and a lot more of iterating quickly and adapting to what's actually helpful for the customer.

Startup Tips for Competing is an essential armor, as 90 % of businesses are based on existing ideas.The initial phase is vulnerable  to fierce attacks as resources are limited.Once product -market  fit is established a clear strategy on how to compete with fellow startups and big brothers needs attention.

You need not have apprehensions as some of the big names like Apple, Microsoft, Infosys etc have started small before they have become an icon. Nirma, Balaji Wafers and CavinKare are some of the Indian names which have given nightmares to established MNC.

One can study both large companies and startups who have grown in size to learn the tactics.

The common  parameters are  Consistent Quality, Price and Customer Service for both startups and small players.

Startups Tips for Competing- Series # 006 : Listen to what your clients want

Multimillion dollar companies rarely care what their clients want. As a startup, you should do just the opposite. All you have to do is listen to your client's problems and deliver solutions. Create and breed a client-centric ideology in your company. If you take a step towards fulfilling your client's needs by customising your products and services, they too will take a step in your direction.


Startups Tips for Competing- Series # 005-Establish Connections

Sometimes, knowing the right people is the key to the door of success. 

When you’re a startup, you really need supporters, advisors, and above all, investors. For that reason, it is important to be open to new connections.

It happens often that we meet interesting people in the least expected situations. You never know if your future investor is the guy sitting in front of you on the train or the woman you helped find her way on the street in your city. The same goes for finding employees. Sometimes the best ones are those whom you’ve hired by accident.

Startups Tips for Competing- Series # 004:Keep tabs on your competition

You shouldn’t copy the competition, but you shouldn’t disregard them either.

Focusing on your brand and your consumers is your top priority, but knowing what your rivals are doing will help you plot your next steps.

Are they offering a new innovation? Applying a new strategy? Will these work for you? These are questions you should be asking yourself.

You can’t get ahead of your competition if you have no idea what they’re doing.

As for your brand, being a startup may work to your advantage as big companies will probably not give you as much attention.

You can go ninja on them and take over their market share without them realizing.

Additionally, Global Resources notes that “there is plenty to learn from the successes and failures of a worthy adversary.”

Startups Tips for Competing- Series # 003:Don’t be afraid to fail

Having experienced some success, you might be tempted to play it safe. After all, if customers seem to like the first iteration of your product or service, why bother changing things up too much?

I see fear of failure as one of the greatest barriers to long-term startup success. If you want to keep selling something that is truly better than anything else out there, you’ll need to take risks in making your offering better, faster, or cheaper. If there’s a significant shift in customer sentiment, you might even need to pivot to an entirely different product or service line. Be relentlessly focused on providing something of value, and constantly listening to customers’ needs.


Startups Tips for Competing- Series # 002:Take Some Pre-emptive Steps

If it’s not too late, ward off competition from the start by raising the barriers to entry in your niche.

You might try to develop exclusive relationships with distributors of the hottest merchandise in your field, for example, which prevents competition from overlapping your product mix. Or issue a price guarantee that ensures your place is the last one a customer will visit before making a purchase decision.

The Sloan Brothers

Startups Tips for Competing- Series # 001-Find a niche

Some small businesses fail early on because they try to deliver too much.

Most smaller companies benefit from providing a niche products or services, focusing on the things they’re best at, and becoming experts in a certain field.

If your small business is having trouble competing with big firms, then it might be worth looking at whether you are spreading yourself too thin, and whether you’d benefit from carving out more of a niche.

Although it’s difficult for small firms to compete with the giants, especially in a difficult economy, it’s not impossible to run a successful small business.