Women Entrepreneurs Startup Series

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Women Entrepreneurs Startup Series 

SUPPORTS YOU WITH

BUSINESS OPPORTUNITIES AND TIPS FOR SUCCESS

Women Entrepreneurs Startup Series -Idea # 4

PRE-SCHOOL STARTUP

 Tip # 2: Establishing the Brand of Own School

  •  Care should be taken to provide quality education, have quality teachers and good ambiance.
  • Personal attention is the USP. 

 Tip # 1: Own or Franchisee Route

Women Entrepreneurs Startup Series -Idea # 3

Business Ideas- based on key strength of women

These suggestions are based on the true life stories of successful women entrepreneurs whom I have mentored.

Niche Areas of Focus

1) Children   2) Beauty   3) Food

Women Entrepreneurs Startup Series -Idea # 2

Beauty Parlour

The 6 Secrets That Will Help Your Hair Salon and Day Spa Succeed

https://www.entrepreneur.com/article/236745

Tip # 4- Tips from a Successful Businesswoman

Views of Ms. Srikanthi- owner of beauty salon in Bangalore for the past 8 years.

1.       The cost of setting up a beauty salon is around INR 1.5-1.8 million This covers thousand square feet space and required equipment.

2.     Choosing the right location is critical

3.     The facial segment is the most popular segment. Customers, especially, youngsters are willing to spend INR 1000-2000 per month.

4.    Bridal makeup is an attractive area and the average spend is INR 15000.

5.     Trained Professional employee availability and retention   has been and continues to be a challenging area

Ms. Srikanthi has doubled her turnover in the last two years.

Tip # 3- Five Critical Success Factors

1.Customer satisfaction 

For a salon the best way to become popular is word of mouth publicity. A satisfied customer becomes a permanent client

2.Location of the Salon 

Location is also a critical component in the success of a salon. It is ideal to choose an area that has a lot of offices and other commercial establishments as that, more often than not, ensures a steady stream of customers

3.Hygiene and Customer safety 

 This business requires focus on hygiene and safety of customers. The services also need to be professional and quick. It has often been seen that customers especially prefer salons that are always well kept.

The equipment and products being used should be of the best possible quality. There should be zero possibility of a customer being infected anyhow or else it can hamper the salon’s chances. 

Towels should be washed, and clean, free of odor. 

4.Wide Range of services 

Offer wide range of services so that the customers can choose according to their preferences and budget.

5.Availability of Trained professionals

This is really a key requirement as they are the ones who interact with customers. The employees can create a positive impression or mar the reputation even if all the other factors are the  best in the industry.

Tip No.2-Beauty Parlour Startup- Three Key Segments

1.       Facials

2.      Bridal Makeup

3.      Hair Styling 

The professional hair care market— hair forms a large part of the grooming consumption in India—is of the order of around $150 million (around Rs 1,000 crore)

Another segment expanding rapidly is bridal makeup. Earlier, it was usually only the bride who visited the salon prior to the wedding ceremony, but now friends and relatives often join her and salons offer special packages for them. These packages vary from INR 50K to 500 K and if the price is right, the salon sends the beautician to the venue itself. This saves time for the bridal party ,travel tie and waiting period is eliminate

Tip No.1-Opportunity to be Tapped

Starting a beauty salon has become an attractive option due to the changes in the attitude of both men and women towards spending money on their looks.

 The beauty salon business is growing at more than 20% and the average spend per person is also increasing.

These factors have attracted many new players creating intense competition.

Any startup has two options. They can either set up their own salon or become a franchisee.

Women Entrepreneurs Startup Series -Idea # 1

Preschool Startup   

Tip # 10 -   Tips for Startup Success 

  •  Care should be taken to provide quality education, have quality teachers and good ambiance.
  • Personal attention is the USP. 
  • Always have a firsthand experience.
  • Work on a budget.
  • Have a target on number of kids, & work towards it 

Tip # 9 -  Key Challenges 

Experience sharing by Pre-School Entrepreneurs

  • Intense Competition due to low entry barriers.
  • Parents need to still be aware of why we do what we do.  
  • Preschool culture needs to be respected.
  • The van drivers are not respected, van fees not paid regularly.
  • Few parents need to be constantly reminded about the payment of fees  

Tip # 8 -  How to Choose  Location -  Key for Success

Experience of Two Women Entrepreneurs from Bangalore

 Reason for location - The preschool is very easy to locate and reach. It is right at the center of R.T.Nagar, Bangalore.I wanted a location which is not on the main road but one lane inside, as it would not have a traffic problem, yet easy to locate. 

Reason for location -Malleshwaram- Bangalore is an area with mixed culture, it has both nuclear & joint families. There are lot of values & culture learnt from the kids & taught by our teachers to the kids 

Tip # 7 -  Business Models

There are two options available to setup a preschool

1.   Own School

2.   Franchising

Franchising

Right after food & beverage, the hottest and happening franchise business sector in India is, probably, education. 

3. Investment for both Models

Investment INR 0.8-1.5 Million

Area Required:1000-2000 Square Feet

 Tip # 6-  Origin of Idea-Learn from Franchisee Experience

Franchisee Model- 7+years - Sridevi Kalyan 

 Kids are a wonderful creation of God. They are blissful & so giving. They spread a lot of happiness, joy & love to everyone. They have no expectations, no conditions.  There is a child hidden in all of us, but we pretend to be adults.

Basically, love for kids, passion & flair for teaching, gave me the idea to start my school  

 Preschool Startup Tip # 5-  Origin of Idea
                                Learn from Experience

  Ms. Lata Krishna Mohan -A woman entrepreneur with 4+ years   in Preschool recounts her experience

Own  Pre-School-Origin of Idea

  I was running an After school activity center teaching English (Phonic program), as a natural progression and to utilize the space in an optimum way, I thought of the preschool. 

Preschool Startups Tip # 4 -  Success Depends on Skills of the Entrepreneur- Suited tor  Women

Source-Franchise School

·         Unmatched Rapport with Children: It has been proven by research that women possess stronger soft skills and social intelligence than men. As a result of which, the bond that they can form with children with their utmost care and affection, enable them to effortlessly handle kids.

·         Parents’ Trust and Confidence: There has been an upraised awareness amongst parents about choosing the correct preschool with efficient management for their children, early on. And there is little doubt that most of them prefer women more over men, when it comes to the custody and safekeeping of their children at playschools.

Preschool Startups Tip # 3

 Tip # 3-Benefits of Pre School  from Experts to Support Marketing

TIP #3-Experts View #2 on  the benefits of Pre-School

"But my child is so small!" Yes, they're still wee tykes, but a high-quality preschool is designed to set up"  -Great School Staff

TIP #2-Experts View #1 on  the benefits of Pre-School

"There's increasing evidence that children gain a lot from going to preschool," says Parents advisor Kathleen McCartney, PhD, Dean of Harvard Graduate School of Education. "At preschool, they become exposed to numbers, letters, and shapes. And, more important, they learn how to socialize -- get along with other children, share, contribute to circle time. “

TIP #1-WHAT IS THE EXPECTATION OF YOUR CUSTOMER?

Parents enroll their kids in preschool with the belief that their child will learn and acquire skills under the supervision of trained professionals.