For a family business growth, the next generation has to be nurtured to takeover when the time is ripe. Some of the approaches for inducting younger generations are
1) Induct them in existing business to work as an understudy
2) Entrust specific responsibility like marketing, operations, new product development etc.
3) Train them in all functional areas on a rotational business
4) Help start a new related business to gain holistic view of business and facilitate them to take over the whole business at an appropriate time.
“The next generation will always surpass the previous one. It's one of the never-ending cycles in life.” Masashi Kishimoto
George has been running a cloth business for over three decades. He has one daughter, Rina.
She was keen to take over the family business at the right time.But she had her own views on how to run it.
Rina is independent minded. She has a bachelor’s degree in textile design followed by a management degree. She knew she could get better margins by starting a designer clothes business As a student ,she had seen many of her classmates wanting to splurge on high end designer clothes ; wanting to look to different but unable to afford the high prices of designer labels.
Her father’s business was a trading business without any value addition. He had only one store. Hence the scope for higher margins and growth were limited. Rina decided to branch off in a different direction.
Rina discussed with her father about starting a designer clothes business which required very little capital investment. She would be using the spare garage in the house and getting ready supply of cloth from her father without any advance payment. She had to pay him after her sales were through.
Rina employed four women and trained them well. She realized that a happy workforce meant more productivity. Apart from their salary,she gave them incentives- a bonus on every dress completed within stipulated time. Free snacks, tea and lunches were served to them at their work place.
Rina set up an enquiry counter at her father’s shop and thus was able to attract customers in the initial stages.
Rina made it a point to hear the customer’s voices.
Many customers wanted matching accessories like handbags, shoes, artificial jewelry, ear rings etc. Based on their feedback she also started making and selling matching accessories.
Rina’s turnover and profit margins grew .She realized for the same time spent in designer cloth business as in trading the profit margins were almost treble. She therefore decided that when the time came she will stop trading but focus on growing her design wear business.
Rina’s father was amazed how the family business brand had changed from trading to designer clothes within a short span of five years, bringing with it a huge profit margin.
“True success comes only when every generation continues to develop the next generation”.John C. Maxwell