Wake up with new ideas. What happened yesterday is History. Today create History.
“Selling now is much more about creating compelling, differentiated value rather than simply about features /benefits”-Bob Burg
Selling is both an art and science. The outcome of similar efforts may be different with different individuals. The prospective customer may buy a few consumer items on an impulsive basis. Asset buying will require many more trips and factual presentation.
Never oversell and promise the moon.
The internet has facilitated creating interest before a sales call can be made. The reviews in neutral sites, product comparisons etc. can be an enabler or a roadblock for selling.
Ultimately, the customer should have a need and perceive the product or service has value for money.
I have established product-Market fit. Does digital marketing help me to acquire customers as I am in a hurry to grow?
Look for answers in today''s blogs
If you are lucky 10% to survive and want to grow adding employees is is inevitable. Attracting Talent may sound difficult as employees expectations are high.
' Today's blogs in this website -Startup Call to Action and experts blogs provide answers.
Normally one applies shampoo first to the hair and is followed by conditioner. Experts now sya apply conditioner first and wait for an hour. Apply shampoo after washing the conditioner applied hair! WOW- What a change?
Freedom In Decision Making
One immediate benefit of bootstrapping is that you are not reliant on outsiders for their opinions. You get absolute creative and executive freedom to run the show the way you want to. You successfully block out an outside voice protecting its investment, you become that same voice.
A key for many path breaking ideas. Do you recognize them? A big opportunity is awaiting you. Read inspirational moment of others.
Harvard research says when you take a break/ unconnected activity can give you a new insight / a new solution. Remember apple and Newton!
Startups can capture this opportunity- Multigrain Biscuits, Oats and Honey Cookies and fruit based snacks
Are you ready as the market is growing exponentially and best time to get ashare of the health pie.
Create something tangibly different. Vitamin Infused TEA-James and Jade Dawson.Supplements 50% of RDA requirement
A powerful tool to remain competitive and energize the organisation.Inventing and experimenting should be the DNA of any startup. The startup entrepreneur should create the climate and the rewards are customer acquisition and retention.
We all know that what we pay has a great deal of influence over how we perceive a product or service. Despite this time-tested truth though, too many startups persist in pricing their products or services too low. Lacking a solid customer base and data, bootstrapped startups are understandably more concerned about getting a product out the door than figuring out pricing. But, they can wind up limiting profits or positioning their products and services as “value” when they could be better off positioning as “premium”.
Women Entrepreneurs India-Become a member now to empower yourself with the latest business prospects and share the platform to connect with other entrepreneurs.
Networking Opportunities which provides provide ample support if you want to enter entrepreneurial domain.ARE YOU READY?
SHEROS, WECONNECT, AWAKE etc
Are you ready? Dark Kitchen / Dedicated food suppliers also have startup opportunities
At the beginning of any startup manage cash flow. Cash is critical especially for boot strapped businesses.
Opportunity for college students to conduct events without plastics.Great opportunity to become Eco-friendly advocates
One third of global food is wasted-WorldEconomic Forum
A British company uses bread waste to produce ale and the profit is given to a charity
Can we do do some thing to reduce waste or convert waste to a useful product?
A startup can become an exclusive supplier to another business.
If you bake bread you can supply it to a supermarket chain under their label
The risks are minimized but you are always under price pressure. However you may learn the ropes as a startup but without focusing on marketing or acquiring customers
Take a call!
All fundamentals for a successful startup applies
Does the idea solve a problem?
Is there a market fit ?
Most critical; Do you have skills to execute the idea?
Lack of women representatives in investment companies appears to create difficulties due to lack of empathy
TOI Report -03-03-2019
While inducting the employees look for passionate people willing to multitask
Create an atmosphere of trust for them to buy your dream and vision
Like in any life choices there are both advantages and disadvantages
Reduces risk and the business model has been established
May curtail freedom of franchisee
Ability to spot opportunities
Risk taking and ability to miniseries risks
UNILEVER- Ex- Chairman's statement Apples to all startups if you dream of building a BRAND
Are you ready to answer a host of questions by Investors?
Do you have a scalable business model ? and how relevant is your product/service to the market?
Procrastination prevents action and is the biggest impediment/ quality of a startup entrepreneur
Startup Entrepreneurs- Dream Big Keep Diversification in mind to de-risk and grow.
One of the critical skills of entrepreneurial success is to think in ambiguous situations.
Things change and solutions are not black and white when problems arise.
I saw a knife/ Scissors sharpener on two wheeler with pre-recorded message to attract customers from their homes.
Saving of Time and can make more rounds per day!!
Aspiring Startups- You too can innovate and succeed
Improve user engagement using EMOJIS
Addresses the short attention span of viewers especially MILLENNIAL
If all the future matches price point could be the same as that of competitors.
However Nirma defied the advice. Balaji Wafers defied the advice
The target market could decide the price point.
Select the right media. Consult the experts. Plenty of material available in the web to help you.
Morning Musings:e-waste generation is the fastest growing waste
Aspiring startups -Do you see an opportunity to solve this pressing problem of the society?
Growing Business helps to spot opportunities in the environment and keeps your radar on competitor's strategies
Entrepreneurs Skills are life skills. Build the skills at the school level.
There are many success stories.
AGE IS NO BAR for starting a venture
Aspiring startups should know business success happens over a period of time. Long term not short term.
Obstacles are many but it is you who can overcome it.
Blogs help you to connect with your target community
Choose a topic
Be regular and decide the periodicity of publishing
Fintech in India is attracting venture investments. It is also a fastest growing segment.
The digital environment is creating new opportunities.
ARE YOU READY!
You can seek the help of your mentor
You can get connected with those who have availed the support already
Join the appropriate online forums and post your questions
Seek clarifications directly from the officials
If accepted you build a strong network and get support in funding and marketing your idea
Most of our day to day life is intertwined with use of technology. Even your startup is not tech. driven if you do not use technology you may loose competitive advantage.
Study competition and consult your mentors.
It is worth investing time at least once a month
Value addition in product/ service offering can give a competitive advantage. Helps in enhancing customer experience and retention.
Picking up car for service and delivering
Adding a feature without additional cost
3D Technology provides a low cost option for your startup dreams !
3D Printed Jewelry could be an option and combined it with an online store
The aspiring startup entrepreneur should have a target audience. otherwise precious cash will be consumed if you try to market to everyone. world is the oyster may not apply to your product/service
Selecting the right channel is critical. Plenty of expertise available in the entrepreneurial network. Save time and cost by seeking help as digital marketing has moved from like to have it to should have it.
Morning Musings - Crowd Funding for Startups
Developing Prototype and Product testing may require funds.(SEED FUNDS).Getting seed funding may be difficult as proof of concept is not available.
Is crowd funding a viable option for a startup?
Domain knowledge is important for an aspiring startup entrepreneur.
Restaurant Startup: Passion for cooking is an asset
Tech. Startups are usually by domain Specialist
Content writers/ Webinars are conducted by acknowledged experts
Aspiring startups:Having a right mindset is critical for traversing the entrepreneurial journey. Find out what is the right mindset before jumping into the pool.
The Journey of a Solopreneur is lonely. You will face tough times. Build enough support system which will help you to manage the STRESS
How can I succeed with my idea when similar established products are already in the market?
I hear most of the startup ideas are based on existing products/ service in the market.How can I compete?
Read the story of Karsnabhai Patel of NIRMA fame who started from home but ultimately became a threat to established MNC- Hindustan Lever.
You can can create your own niche through service /price/ speed of response.
Technology has enabled new opportunities for a startup which solves society's problem. Low cost and lean startup is a boon.
Are YOU READY?