Morning Musings


Wake up with new ideas. What happened yesterday is History. Today  create History.

Morning✨ Musings : Why Selling Skills are important for a startup?

“Selling now is much more about creating compelling, differentiated value rather than simply about features /benefits”-Bob Burg

Selling is both an art and science. The outcome of similar efforts may be different with different individuals. The prospective customer may buy a few consumer items on an impulsive basis. Asset buying will require many more trips and factual presentation.

Never oversell and promise the moon.

The internet has facilitated creating interest before a sales call can be made. The reviews in neutral sites, product comparisons etc. can be an enabler or a roadblock for selling.

Ultimately, the customer should have a need and perceive the product or service has value for money.

Morning✨ Musings : Digital Marketing and Startups

I have established product-Market fit. Does digital marketing help me to acquire customers as I am in a hurry to grow?

Look for answers in today''s blogs

Morning✨ Musings :Dilemma of a startup for hiring best employee especially the FIRST Employee         

If you are lucky 10%  to survive and want to grow adding employees is is inevitable. Attracting Talent may sound difficult as employees expectations are high.

' Today's blogs in this website -Startup Call to Action and experts blogs provide answers.

Morning✨ Musings: CHANGE IS CONSTANT- Beliefs and Practices Change- Are You Ready?

Normally one applies shampoo first to the hair and is followed by conditioner. Experts now sya apply conditioner first and wait for an hour. Apply shampoo after washing the conditioner applied hair! WOW- What a change?

Source- TOI-19-05-2019

Morn:ing✨ Musings: Bootstrapping your startup

Freedom In Decision Making

One immediate benefit of bootstrapping is that you are not reliant on outsiders for their opinions. You get absolute creative and executive freedom to run the show the way you want to. You successfully block out an outside voice protecting its investment, you become that same voice.


Morning✨ Musings : Flashes of insight-Eureka Moment

A key for many path breaking ideas. Do you recognize them? A big opportunity is awaiting you. Read inspirational moment of others.

Harvard research says when you take a break/ unconnected activity can give you a new insight / a new solution. Remember apple and Newton!

Morning✨ Musings : Opportunities in Healthy, Tasty and Nutritious food

Startups can capture this opportunity- Multigrain Biscuits, Oats and Honey Cookies and fruit based snacks

Are you ready as the market is growing exponentially and best time to get ashare of the  health pie.

Morning✨ Musings : Competing in Crowded Market
Story of TEA+

Create something tangibly different. Vitamin Infused TEA-James and Jade Dawson.Supplements 50% of RDA requirement 

Morning✨ Musings : Creativity and Startup- A tool for Competitive Advantage

A powerful tool to remain competitive and energize the organisation.Inventing and experimenting should be the DNA of any startup. The startup entrepreneur should create the climate and the rewards are customer acquisition and retention.

Morning✨ Musings : Startup Product Pricing dilemma

We all know that what we pay has a great deal of influence over how we perceive a product or service. Despite this time-tested truth though, too many startups persist in pricing their products or services too low. Lacking a solid customer base and data, bootstrapped startups are understandably more concerned about getting a product out the door than figuring out pricing. But, they can wind up limiting profits or positioning their products and services as “value” when they could be better off positioning as “premium”.

Morning✨ Musings : Opportunities and support System for Women to setup Business Growing

Women Entrepreneurs India-Become a member now to empower yourself with the latest business prospects and share the platform to connect with other entrepreneurs.

Networking Opportunities which provides provide ample support if you want to enter entrepreneurial domain.ARE YOU READY?


Morning✨ Musings : Opportunity in Tier 2& 3 Towns for food delivery

Are you ready? Dark Kitchen / Dedicated food suppliers also have startup opportunities


Morning✨ Musings : Focus on Cash Flow

At the beginning of any startup manage cash flow. Cash is critical especially for boot strapped businesses.

Morning✨ Musings : Plastic Free Events

Opportunity for college students to conduct events without plastics.Great opportunity to become Eco-friendly advocates

Morning✨ Musings : Global Food Waste

One third of global food is wasted-WorldEconomic Forum

A British company uses bread waste to produce ale and the profit is given to a charity

Can we do do some thing to reduce waste or convert waste to a useful product?

Morning✨ Musings :  B2B Startup

A startup can become an exclusive supplier to another business.

If you bake bread you can supply it to a supermarket chain under their label

The risks are minimized but you are always under price pressure. However you may learn the ropes as a startup but without focusing on marketing or acquiring customers

Take a call!

Morning✨ Musings : Passion into a Startup

All fundamentals for a successful startup applies

Does the idea solve a problem?

Is there a market fit ?

Most critical; Do you have skills to execute the idea?

Morning✨ Musings : Women Startups- VC /Angel Investment

Lack of women representatives in investment companies appears to create difficulties due to lack of empathy

TOI Report -03-03-2019

Morning✨ Musings : Startup Employee Selection Dilemma

While inducting the employees look for passionate people willing to multitask

Create an atmosphere of trust for them to buy your dream and vision

Morning✨ Musings :  Franchising  route for a startup-Is it a good option?

Like in  any life choices there  are both advantages and disadvantages

Reduces risk and the business model has been established

May curtail freedom of franchisee

Morning✨ Musings : What is special about entrepreneurial mindset ?

Ability to spot opportunities


Risk taking and ability to miniseries risks

Morning✨ Musings : Treat Consumers with respect and unwavering focus on product quality

UNILEVER- Ex- Chairman's statement Apples to all startups if you dream of building a BRAND

Morning✨ Musings : I dream to raise seed funding

Are you ready to answer a host of questions by Investors?

Do you have a scalable business model ? and how relevant is your product/service to the market?

Morning✨ Musings : Startup Success-Avoid Procrastination 

Procrastination prevents action and is the biggest impediment/ quality of a startup entrepreneur

Morning✨ Musings : Success Mantra for a startup

Startup Entrepreneurs- Dream Big Keep Diversification in mind to de-risk and grow.

Morning✨ Musings: Learn to think in ambiguity for success

One of the critical skills of entrepreneurial success  is to think in ambiguous situations.

Things change and solutions are not black and white when problems arise.

Morning✨ Musings  : JUGGAD- Anybody can do incremental innovation - Knife Sharpener

I saw a knife/ Scissors sharpener on two wheeler with pre-recorded message to attract customers from their homes.

Saving of Time and can make more rounds per day!!

Aspiring Startups- You too can innovate and succeed

Morning Musings  : Why EMOJIS in Communication?

Improve user engagement using EMOJIS

Addresses the short attention span of viewers especially MILLENNIAL

Morning Musings : What can be right pricing strategy for a startup in a highly competitive market ?

If all the future matches price point could be the same as that of competitors.

However Nirma defied the advice. Balaji Wafers defied the advice

The target market could decide the price point.

Morning Musings : Social Media Marketing for Startups

Select the right media. Consult the experts. Plenty of material available in the web to help you.

Morning Musings:e-waste generation is the fastest growing waste

Source: TOI

Aspiring startups -Do you see an opportunity to solve this pressing problem of the society?

Morning Musings:Why Growth mindset for startup entrepreneurs?

Growing Business helps to spot opportunities in the environment and  keeps your radar on competitor's strategies

Morning Musings: Schoolpreneurs ( Entrepreneurship at Schools)

Entrepreneurs Skills are life skills. Build the skills at the school level.

There are many success stories.

AGE IS NO BAR for starting a venture

Morning Musings: Startup is not for faint hearted

Aspiring startups should know business success happens over a period of time. Long term not short term.

Obstacles are many but it is you who can overcome it.

Morning Musings:Blogging has become an essential Tool

Blogs help you to connect with your target community

Choose a topic

Be regular and decide the periodicity of publishing

Morning Musings: FINTECH Startup Opportunities in India

Fintech in India is attracting venture investments. It is also a fastest growing segment.

The digital environment is creating new opportunities.


Morning Musings: Lot of support from Government for Startups
How to approach and evaluate

You can seek the help of  your mentor

You can get connected with those who have  availed the support already

Join the appropriate online forums and post your questions 

Seek clarifications directly from the officials

Morning Musings: Innovative Technology Ideas
Apply for accelerators

If accepted you build a strong network and get support in funding and marketing your idea

Morning Musings - Technology has become an enabler for Startups

Most of our day to day life is intertwined with use of technology. Even your startup is not tech. driven if you do not use technology you may loose competitive advantage.

Study competition and consult your mentors.

Morning Musings - Why attend seminars in your business related areas ?

  • It helps in networking
  • You can come across experts who can probably be part of your advisory board
  • Who Knows you can locate a potential partner/ customer

It is worth investing time at least once a month

Morning Musings - Why Value Addition ?

Value addition in product/ service offering can give a competitive advantage. Helps in enhancing customer experience and retention.

Picking up car for service and delivering

Adding a feature without additional cost

Extended warranty

Morning Musings - 3D Technology a low cost startup Option

3D Technology provides a low cost option for your startup dreams !

 3D  Printed Jewelry could be an option and combined it with an online store

Morning Musings  - Everyone is not your customer

The aspiring startup entrepreneur should have a target audience. otherwise precious cash will be consumed if you try to market to everyone. world is the oyster may not apply to your product/service

Morning Musings  - Digital Marketing Dilemma

Selecting the right  channel is critical. Plenty of expertise available in the entrepreneurial network. Save time and cost by seeking help as digital marketing has moved from like to have it to should have it.

Morning Musings - Crowd Funding for Startups

Developing Prototype and Product testing may require funds.(SEED FUNDS).Getting seed funding may be difficult as proof of concept is not available.

Is crowd funding a viable option for a startup?

Morning Musings- Domain Knowledge KEY

Domain knowledge is important for an aspiring startup entrepreneur.

Restaurant Startup: Passion for cooking is an asset

Tech. Startups are usually by domain Specialist

Content writers/ Webinars are conducted by acknowledged experts


 Aspiring startups:Having a right mindset is critical for traversing the entrepreneurial journey. Find out what is the right mindset before jumping into the pool.

Morning Musings-Managing Stress

The Journey of a Solopreneur is lonely. You will face tough times. Build enough support system which will help you to manage the STRESS

How can I succeed with my idea when similar established products are already in the market?

I hear most of the startup ideas are based on existing products/ service in the market.How can I compete?

Read the story of Karsnabhai Patel of NIRMA fame who started from home but ultimately became a threat to established MNC- Hindustan Lever.

You can can create your own niche through service /price/ speed of response. 

Technology has enabled new opportunities for a startup which solves society's problem. Low cost and lean startup is a boon.