Why an entrepreneur needs a Social Media Marketing Strategy?
Both offline and online businesses need presence in Social Media. All startups needs to attract audience and social media is the magnet that attracts audience.
The Numbers justifying presence
Social Media Now Drives 31% Of All Referral Traffic- Forbes.com
According to a report released in 2014 by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.
Facebook continues to lead the pack in driving the traffic. Pinterest is growing and offers an alternate platform.
See the change in four years time.( 2014-2018)
3.196 billion global social media users in 2018, equaling 42% penetration.
Source: We are social
1. Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: Marketing Sherpa) Think about your audience and see where they are most likely to follow your brand.
2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.
3. 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day (Source: We Are social).
1.“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse
2.“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper
3.“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
Small business owners need a clear strategy as they cannot afford to spend cash or their own time liberally at initial phases when business is gaining traction. Social Media presence aids in testing ideas before committing resources.
Social media can create relationships, establish trust and earn a client for life. However, dominating your niche or market requires a strategic approach.
“Blogging generates the most traffic for companies, and when you’re consistent
at it, blogging leads to more search traffic. In fact, blogging is the #1
traffic-increasing factor, while SEO is
#2."- NEIL PATEL
This above website has suggested very simple FOUR step approach.
1. Define Your Audience
2. Select a Channel
3. Relevant & Consistent Posting
4. Analyse and optimize
8. Google +
9. Stumble Upon
1.Social Media Marketing : Strategies for Engaging in Facebook, Twitter & Other Social Media -by Evans(Author)
This book shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results
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2.SOCIAL MEDIA MARKETING STRATEGIES:
Effective Strategies For
Dominating Social Media Marketing with Facebook, Twitter, YouTube, and
Forums Kindle Edition-by Sachin KumarTips and Tricks• The Best
Marketing Strategies That Give Great Results
• How To Utilize Social Media To Promote Yourself & Make Money
• The Best Ways To Brand & Promote Your Business
• How To Determine & Target Your Ideal Customers
• The Most Effective Ways To Advertise Your Business
• A Step By Step Walkthrough For Making Your Own Personalized Marketing Strategy Plan
• Sales Secrets That Will Allow You To Capitalize On Your Marketing Successes
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As social network penetration is ever increasing, it’s essential that marketing teams are planning and implementing their social media strategies. As of 2018, there are over 2.6 billion social network users worldwide; in 2010 there were just over 900 million.
Social media marketing is a powerful tool, when done correctly, can produce overwhelming results. Ensuring that you have enough time and dedication to apply to your strategy is essential. All it takes is a little planning and guidance to get you on the road to success.
“Solve problems on a daily basis and always put your best foot forward. Be a giver first – give your knowledge, expertise and experience.” from social media strategist- Rebekah Radice.
Keep listening to the signals from social media and this can help you to be a winner in selecting the right strategy. Continuous measurement of the results from different social media channels is a must.