Social Media Marketing Through Images enhances the appeal and therefore engages the target audience.
Turn 1,000 Words into a Picture
They say a picture can speak 1,000 words, and that's exactly what you want to do with your Twitter account. Select a page from your website that features your most powerful content, and then turn that content into a series of images.
This requires pulling out the highlights of the content and putting them into a visually appealing design. Link back to the webpage for Twitter viewers interested in reading the full content.
General Visual Content Statistics
37% of marketers said visual marketing was the most important form of content
for their business, second only to blogging (38%).
2) 74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
3) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
4) B2C marketers place greater importance on visual content than B2B marketers.
5) 51% of B2B marketers prioritized creating visual content assets in 2016.
Picture and Effect
The following two pictures convey curiosity. This can be used especially for any product related to children or any new introduction.
If excitement is the outcome there is no better way to convey than the following picture. A solution or a simple step for a recurring problem can use this picture.
People connect more emotionally with images than they do with text. In fact,
customers are more likely to take action or make a decision when prompted
with an image.
Social media has exploded and the main users are millennials. This explosion has caused attention deficiency syndrome and the maximum span for any message is only 5-8 seconds. Images are the best option to grab the attention. Color schemes also play a vital role. Right image with the right color might do the trick of catching the attention and generate curiosity.
Twitter users are aware that 140-words limit can be a hindrance to convey the complete information. However, one can post up-to four pictures in each message. This is a great boon and the statement picture can convey 1000 words comes to every one’s comfort.
The Instagram has offered
opportunities for startups who post pictures of their cake, regional food and
dresses to attract attention. This definitely creates curiosity.
No. of Global Users (Active)-4000 Million
Sumiran Choudhry an advertisement executive had passion for baking cakes. She posted the cake images in Instagram. Her friends started placing orders. She has now become part time baker and is getting good response.
Visual content has become extremely important to marketers’ strategy. The rapid growth of Social Media like Pinterest, Instagram and Snapchat support that images have become critical in social media communications.
Brands using visual social media content to drive a stronger message to their potential customers will naturally cut through the noise and make them take a favorable decision.
Use Images and convert potential customers to paying customers.