How to Improve Content Marketing Effectiveness?-Tips
Gyan on Content Marketing is easy to come by. There is a plethora of advice from experts, consultants and from those businesses offering content marketing services.
Content Marketing is a must-do activity for all entrepreneurs, especially, for startups. This is applicable for both brick and mortar as well as web based businesses.
"Ignoring online marketing is like opening a business but not telling anyone."- Michel J.Schiemer
"Content with Visuals Get 94% more views than content without."- SEWatch
1. Seth Godin
Interaction with customers has become easier through web. Polls, surveys, comments and reviews are the backbone to receive feedback on products or services.
The cost of using digital platform is significantly low.
Entrepreneurs have to acquire the skill in using Digital Marketing platforms in an effective way.
“90% trust peers on social networks (even strangers); only 15–18% trust brands.”-Danny Brown
The quotes listed below give valuable insight and help to learn the various tools of Digital Marketing especially content marketing.
Content Marketing Quotes
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” — John Russell
Most businesses need an online presence to attract new customers. “But how do you get your business out in front of potential sales leads? One powerful way to do this is to use content marketing. This includes creating blogs, videos, eBooks, podcasts, webinars whitepapers, and case studies.”-360 contentpro
“Content Marketing has taken over as a way to generate leads, maintain existing connections, and build relationships with existing clients throughout the sales cycle.”-360 contentPro
“Content is ANYTHING that creates a compelling experience. But it’s so much more, because you quickly realize that you can’t really know which content types to create until you understand which content types people want. “-Adam Audette
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”-Rick Levine
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, Creative Director and Co-Founder at Velocity Partners
“You need to create ridiculously good content – content that is useful, enjoyable and inspired.” – Ann Handley, Chief Content Officer, MarketingProfs
“Content Marketing is the Only Marketing Left” -Seth Godin
"Content marketing is not easy because you actually have to listen to your customers and know what their challenges are."-Joe Pulizzi
“[Content Marketing] a more competitive environment certainly, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success.”-Rand Fishkin
"Tell a story. Make it true. Make it Compelling. And make it relevant."- Rand Fishkin-Moz
“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” Michael Brenner
"Content is King but engagement is Queen, and the lady rules the house!"-Mari Smith
"Content is fire, social media is gasoline."-Jay Baer
“Content is not king, but a president elected by the votes of those whom it aims to rule.”-Raheel Farooq
"Content is the key, because it’s how a website creates an online experience." -Adam Audette
“Content is anything that adds value to the reader’s life”. -Avinash Kaushik
“Content Marketing has become the catalyst that fuels search and social media activity.”- Jim Yu
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”- Andrew Davis
“Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results.”-Debra Mastaler
"Before you create any more “great content,” figure out how you are going to market it first.”-Joe Pulizzi
A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing. “-Will Reynolds
“The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it.” — Karin Timpone, Global Marketing Officer @ Marriott International
"Content marketing is a commitment and not a campaign."-Jon Buscall
"Content is the atomic particle of all digital marketing.”- Rebecca Lieb
“To accompany the four Ps of classical marketing, marketers would do well to instill the digital four Cs, around conversation, collaboration, culture and compensation.”-Zaid Al-Zaidy
“Empower your readers with social sharing buttons.”-Mike Stelzner
“Words are important, but if no one can see you, your words won’t mean as much. On any social media platform, getting visual is a must.” – Daniel Mathews
Content is the king in Digital marketing.
"Content Marketing (just like most things in business) is a marathon and not a sprint."-@clickz
Dialogue and communication with customers is considered as critical requirement.
The essence of digital marketing is to attract attention of potential customers. It is a cost effective lead generation tool. This can help startups to grow the e- mail list and to improve conversion rates.
"The only way to win at content marketing is for the reader to say, ‘This was written specifically for me." -vincentwee.com