Startup Digital Marketing Tips #16
IMPORTANCE OF DIGITAL MARKETING FOR STARTUPS
Digital Marketing in India
New businesses are constantly arising, and the goal is to track the ever-changing customer’s habits. Establishing the startup business can be an overwhelming task due to the lack of quality resources. New brands are being launched every day and they are trying to maintain their pace with dynamic consumer behavior. In this scenario, digital marketing plays a significant role in building brand awareness, traffic generation, lead conversion and creating loyal customers.
Since marketing influence over revenue is increasing, it only makes sense that everyone in the organization must have some level of digital marketing knowledge. Today, trends of digitization, not in terms of marketing but for all major activities is relentlessly taking over traditional form of marketing as people are more prone to the internet these days. Over the years, digital marketing has advanced a great deal, not only it constitutes social media, but it also includes various other activities like Email marketing, SEO campaigns, etc.
According to the latest news stated by CDK Global, marketers are spending 64% of their marketing budget on digital tools, up from 45% in 2015. It is said that the biggest “pain points” in digital marketing are the online advertising which is done with the help of social media tools, website flexibility and integrating the digital tools with the legacy system.
Startup Digital Marketing Tips #15
6 SIMPLE DIGITAL MARKETING TIPS FOR BEGINNERS
Solopreneurs will gain confidence and learn the vital Digital marketing
Build your brand
Top 10 Digital Marketing Case Study of Indian Brands
Nivea India’s ‘Mom’s Touch’
Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of mother from all over the country. This was the social media driven campaign where the videos where shared over the social network.
By sharing this video over social media the donation from the brand was done for the girls
How to Become a Self Made
Digital Marketing Expert- Deepak Kanakaraju is a Digital Marketing Consultanthttp://digitaldeepak.com/digital-marketing-expert/
5 TIPS ENTREPRENEURS NEED TO KNOW ABOUT DIGITAL MARKETING
1. Having a Mobile Optimization Strategy is not Optional
2. SEO is not Dead and it is not a Project
3. Digital Marketing is more than just Pay Per Clicks Ads
4. Great Content = Great Rewards
5. Conversion Rate Optimization Can Create a Big Impact in a Short Time
The go-to guide to Social Media Skills
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Social Media Marketing All-In-One for Dummies
Jan Zimmerman & Deborah
Social media continues to evolve at breakneck speed and the savvy marketer needs to keep up.Checklists, case studies and examples will help you decide the best places to spend your marketing dollars and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
Book review by Mahesh Puttanna
This book is suitable for those who want to make a career in the field of Social Media Marketing. Having contents of Social Media Marketing, and including the Company's, promoting their Products, Advertising, Selling and Marketing. and having the contents like Social Media Strategies and Tips. This Book is suitable for the Beginners and also for Experienced Folks.
It is preferable to have an in-house resource for monitoring the digital marketing strategies. However, managing the digital marketing platform can be outsourced especially for startups
Recommended Frequency of Presence in Social Media
Source-Derek Miller -Content Marketing and Social Media Strategist
The optimal number of posts to Facebook is between five and 10 times a week, Twitter is five tweets a day and LinkedIn and Google+ tied for one time a day.
TIP # 3
Why Outsource Digital Marketing especially by Startups ?
Twitter and Facebook are the top two contenders when it comes to social networks used to share blog content according to eMarketer. This sort of content drives shares, increases brand recognition and is a driving factor for bringing people back to your blog
TIP # 1
Running a startup on a shoestring budget is hard enough. If you can keep marketing costs down while capitalizing on successful digital opportunities, you will be able to improve your brands visibility without sacrificing a large budget.-Derek Miller