Why TED Talks especially for Startups- What is the gain?
TED talks are designed to inspire the audience and get people thinking about a problem.
The slogan of TED Talks is “Ideas Worth Spreading”. True to this slogan TED provides a lively platform for anyone to pick up ideas and also to learn. Solopreneurs need to be knowledgeable and understand that entrepreneurship is multidimensional. They may have a plethora of questions and sometimes need confirmation that they are on the right track. TED talks on startups is an ideal platform to get these answers, build network and learn from those who have experience and have done it.
The maximum time a TED talk lasts is around 20 minutes. Some are even shorter, being 6-10 minutes. They pack a punch in such a short time. This short duration is the key as all startups have time constraint.
For the aspiring entrepreneur, the Ted Talk Videos exist to help them challenge their assumptions, believe in themselves and push them to be the best.
Bill Gross’ Ted Talk on Why Startups Succeed?
The factors are-1) Idea 2) Team 3) Business Model 4) Funding 5) Timing
He found one factor i.e.-Timing that stands out from the others — and that surprised even him.
You have to be at the right place at the right time. The video is of only around6 minutes duration and believe me, it delivers a knockout punch.
1. Life as a Bootstrapped Entrepreneur – Richard Branson
“I was dyslexic, I had no understanding of school work whatsoever and I certainly would have failed IQ tests. If I’m not interested in something I just don’t grasp it…For example, I haven’t been able to know the difference between net and gross. When I turned 50 somebody took me out of the boardroom and drew me a diagram and drew a net in the sea and the fish were pulled from the sea into the net and said that’s the profits in the net. So I finally got it!”
2.Trial, error and the God complex – Tim Harford
“It is very difficult to make good mistakes.”
3.How to get your ideas to spread – Seth Godin
“The riskiest thing you can do now is be safe. The safe thing to do now is be at the fringes, to be remarkable. If it’s very good, it’s not going to be successful, it’s too boring.
4. How to make choosing easier - Sheena Iyengar
We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
5. Where Good Ideas Come From- Steven Johnson
Entrepreneurs often credit their ideas to individual "Eureka!" moments. He doesn't think it's that simple and shows us how history tells a different story.
The above 5 videos together is only of less than of 90 minutes duration. Each video has around 2 million views.The learnings from the talks is business agnostic and are critical for success for any aspiring startup. These learnings will last a lifetime.